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How often should you send emails to your subscribers?

Jorge Ferreiro

Updated: Oct 11, 2023

The frequency of email marketing campaigns varies depending on the nature of the business, its goals, and its audience. Here are some general guidelines for different business types:

1. Daily Emails:

  • News Outlets:

    Daily updates, breaking news, and newsletters are common.

  • E-commerce (for special promotions):

    Some e-commerce businesses send daily emails during sales or holiday seasons.

  • Blogs and Content Sites:

    Daily digests or content highlights can work.

  • Social Media Platforms:

    Users might receive daily or real-time notifications.

2. Weekly Emails:

  • E-commerce (standard updates):

    Weekly newsletters with product recommendations, updates, or curated content.

  • Restaurants and Food Services:

    Weekly specials, menus, or promotions.

  • B2B Services:

    Industry insights, tips, or resources shared weekly.

  • Nonprofits:

    Weekly updates on initiatives, events, or campaigns.

3. Monthly Emails:

  • SaaS and Subscription Services:

    Monthly product updates, feature highlights, or billing statements.

  • Real Estate Agencies:

    Monthly property listings or market reports.

  • Consulting and Professional Services:

    Monthly newsletters with industry insights and company updates.

  • Health and Wellness:

    Monthly health tips, recipes, or fitness routines.

4. Quarterly Emails:

  • Financial Services:

    Quarterly investment reports or financial planning updates.

  • Education Institutions:

    Quarterly alumni newsletters or academic updates.

  • Luxury Brands:

    Quarterly collections and exclusive offers.

  • B2B Consultancies:

    In-depth industry reports or analyses are shared quarterly.

Remember that these are general recommendations, we've seen ZooTools's customers sending weekly with outstanding results or even more frequently. You should keep an eye on your engagement metrics unsubscribe feedback and adjust.

If you want to start sending outstanding email campaigns, start your free trial with ZooTools today, or request a demo.

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