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Unsubscribe links and header
Jorge Ferreiro
Updated: Sep 22, 2023
Protect your email reputation and comply with CAN-SPAM and GDPR with two new features on the ZooTools Email Marketing tool.
Your customers can now opt-out of your email campaigns and unsubscribe from your list without any effort:
Unsubscribe links: add and customize unsubscribe links to your emails by using the merge tag {{unsubscribe}}.
Unsubscribe list header: ZooTools now adds an unsubscribe list header on every email, so your users can directly unsubscribe from email clients if they want to.
You can read more about these features in two support guides:
List-Unsubscribe Header Feature for protecting Email List Reputation
Adding an Unsubscribe Link in Your Emails
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