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Unsubscribe links and header

Jorge Ferreiro

Updated: Sep 22, 2023

Protect your email reputation and comply with CAN-SPAM and GDPR with two new features on the ZooTools Email Marketing tool.

Your customers can now opt-out of your email campaigns and unsubscribe from your list without any effort:

  • Unsubscribe links: add and customize unsubscribe links to your emails by using the merge tag {{unsubscribe}}.

  • Unsubscribe list header: ZooTools now adds an unsubscribe list header on every email, so your users can directly unsubscribe from email clients if they want to.

You can read more about these features in two support guides:

List-Unsubscribe Header Feature for protecting Email List Reputation

Protecting Your List Reputation with List-Unsubscribe Feature

Read article

Adding an Unsubscribe Link in Your Emails

Easily add an unsubscribe links and let your subscribers opt-out from your email.

Read article

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